02552nam 2200541 a 450 991046161390332120200520144314.01-60805-249-4(CKB)2670000000099270(EBL)864195(OCoLC)795119918(SSID)ssj0000942206(PQKBManifestationID)11500777(PQKBTitleCode)TC0000942206(PQKBWorkID)10972028(PQKB)11462394(MiAaPQ)EBC864195(Au-PeEL)EBL864195(CaPaEBR)ebr10492629(EXLCZ)99267000000009927020110920d2011 uy 0engur|n|---|||||txtccrPeople, preferences & prices[electronic resource] sequencing the economic genome of the consumer mind /by Eugene Galanter, Howard Moskowitz, Matthias Silcher[Saif Zone, Sharjah, United Arab Emirates] Bentham Science Publishers Ltd.[2011]1 online resource (302 p.)Description based upon print version of record.1-60805-642-2 Includes bibliographical references and index.pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succMicroeconomicsPsychological aspectsElectronic books.MicroeconomicsPsychological aspects.338.5019Galanter Eugene48908Moskowitz Howard305876Silcher Matthias953623MiAaPQMiAaPQMiAaPQBOOK9910461613903321People, preferences & prices2215038UNINA