03309nam 2200673 a 450 991046158730332120200520144314.01-118-28314-71-280-59059-997866136204221-118-28705-3(CKB)2670000000174885(EBL)822005(OCoLC)775664212(SSID)ssj0000638649(PQKBManifestationID)11413431(PQKBTitleCode)TC0000638649(PQKBWorkID)10598703(PQKB)11091728(MiAaPQ)EBC822005(DLC) 2012005628(CaSebORM)9781118243268(Au-PeEL)EBL822005(CaPaEBR)ebr10630628(CaONFJC)MIL362042(EXLCZ)99267000000017488520120125d2012 uy 0engurunu|||||txtccrMobilized marketing[electronic resource] how to drive sales, engagement, and loyalty through mobile devices /Jeff Hasen1st editionHoboken, N.J. Wiley20121 online resource (226 p.)Includes index.1-118-24326-9 pt. 1. The early years -- pt. 2. The present -- pt. 3. The future."Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"--Provided by publisher.TelemarketingMobile commerceInternet marketingCell phone advertisingElectronic books.Telemarketing.Mobile commerce.Internet marketing.Cell phone advertising.658.8/72BUS043000bisacshHasen Jeff1958-924838MiAaPQMiAaPQMiAaPQBOOK9910461587303321Mobilized marketing2075810UNINA