04436nam 2200625Ia 450 991046146670332120200520144314.01-283-33768-197866133376891-118-22112-5(CKB)2670000000131296(EBL)817945(OCoLC)768082666(SSID)ssj0000632171(PQKBManifestationID)11420555(PQKBTitleCode)TC0000632171(PQKBWorkID)10608445(PQKB)10998518(MiAaPQ)EBC817945(CaSebORM)9781118221129(Au-PeEL)EBL817945(CaPaEBR)ebr10515827(CaONFJC)MIL333768(EXLCZ)99267000000013129620111102d2012 uy 0engtxtccrArt of the app store[electronic resource] the business of Apple development /Tyson McCann1st editionIndianapolis, IN John Wileyc20121 online resource (308 p.)Includes index.0-470-95278-4 The Art of the App Store; About the Author; Acknowledgments; Contents; Introduction; Chapter 1: A Brief History of Time in the App Store; Time in a Table; The Early App Store; The Modern App Store; Summary; Chapter 2: Setting Your Goals, Costs, and Expectations; Confronting the "Hero Inventor" Syndrome; Considering Your Fundamental Costs; Considering Your Optional Costs; Managing Your Expectations; Summary; Chapter 3: Researching the App Store Market; Examining the Numbers and Trends; Making Decisions Based on Research; Analyzing Successful Apps; Analyzing Unsuccessful AppsMixing and MatchingSummary; Chapter 4: Knowing Your Customer; Understanding App Store Demographics; Meeting Your Customer's Expectations; Summary; Chapter 5: Plotting the Stages of Development; Leadership and Your Team; Concept through Release; Summary; Chapter 6; Guidelines and Expectations for Developing Your App; Potential Risk and Reward; App Store Business Models; Creating for a Multitasking World; The Half-Second Window; Depicting the Physical World; Summary; Chapter 7: Creating Free and Freemium Apps; App Revenue Terminology; Business Reasons behind Revenue ModelsConsidering Risks and RewardsHow to Succeed with a Free App; How to Succeed with a Freemium App; Summary; Chapter 8: Creating Paid and Premium Apps; Business Reasons behind Revenue Models; Considering Risks and Rewards; How to Succeed with Paid Apps; Summary; Chapter 9: Adopting Apple's Approach; Infusing an Insane Amount of Care; Adapting Apps to iPad; Case Study: Tapbots; Summary; Chapter 10: Riding the Social Networking Wave; Fostering the Ultimate Viral Marketing: Social Networks; Taking Cues from Facebook; Ignoring Facebook Conventions; Rewarding Users for Promoting Your AppSocial Interaction as FeaturesProviding the Tools for Users to Connect; Summary; Chapter 11: Feedback, Maintaining, and Scaling; Evaluating Feedback; Maintenance Isn't Just Fixing, It's Marketing; Scaling; Summary; Appendix A: Reading List of Recommended Books; App Development; Creativity and Inspiration; Appendix B: Online Resources; Research and Metrics; Planning and Communicating; Developing; Marketing; IndexA unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application. From knowing your customer to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. CoveApplication softwareDevelopmentiPhone (Smartphone)Electronic books.Application softwareDevelopment.iPhone (Smartphone)004.1675004/.35McCann Tyson917868MiAaPQMiAaPQMiAaPQBOOK9910461466703321Art of the app store2058027UNINA