04336nam 2200733 450 991046145430332120200520144314.00-8047-9638-610.1515/9780804796385(CKB)3710000000477964(EBL)4414741(SSID)ssj0001556016(PQKBManifestationID)16180220(PQKBTitleCode)TC0001556016(PQKBWorkID)13624420(PQKB)10213650(MiAaPQ)EBC4414741(DE-B1597)563919(DE-B1597)9780804796385(Au-PeEL)EBL4414741(CaPaEBR)ebr11176331(OCoLC)921985842(OCoLC)1198929669(EXLCZ)99371000000047796420150220h20162016 uy| 0engur|n|---|||||txtccrRebranding Islam piety, prosperity, and a self-help guru /James Bourk HoestereyStanford, California :Stanford University Press,[2016]©20161 online resource (293 p.)Studies of the Walter H. Shorenstein Asia-Pacific Research CenterDescription based upon print version of record.0-8047-9637-8 0-8047-9511-8 Includes bibliographical references and index.Introduction : authority, subjectivity, and the cultural politics of public piety -- Branding Islam : autobiography, authenticity, and religious authority -- Enchanting science : popular psychology as religious wisdom -- Ethical entrepreneurs : Islamic ethics and the spirit of capitalism -- Prophetic cosmopolitanism : the Prophet Muhammad as psycho-civic exemplar -- Shaming the state : pornography and the moral psychology of statecraft -- Sincerity and scandal : the moral and market logics of religious authority -- Conclusion : figuring Islam : popular culture and the cutting edge of public piety.Kyai Haji Abdullah Gymnastiar, known affectionately by Indonesians as "Aa Gym" (elder brother Gym), rose to fame via nationally televised sermons, best-selling books, and corporate training seminars. In Rebranding Islam James B. Hoesterey draws on two years' study of this charismatic leader and his message of Sufi ideas blended with Western pop psychology and management theory to examine new trends in the religious and economic desires of an aspiring middle class, the political predicaments bridging self and state, and the broader themes of religious authority, economic globalization, and the end(s) of political Islam. At Gymnastiar's Islamic school, television studios, and MQ Training complex, Hoesterey observed this charismatic preacher developing a training regimen called Manajemen Qolbu into Indonesia's leading self-help program via nationally televised sermons, best-selling books, and corporate training seminars. Hoesterey's analysis explains how Gymnastiar articulated and mobilized Islamic idioms of ethics and affect as a way to offer self-help solutions for Indonesia's moral, economic, and political problems. Hoesterey then shows how, after Aa Gym's fall, the former celebrity guru was eclipsed by other television preachers in what is the ever-changing mosaic of Islam in Indonesia. Although Rebranding Islam tells the story of one man, it is also an anthropology of Islamic psychology.Studies of the Walter H. Shorenstein Asia-Pacific Research Center.Muslim religious leadersIndonesiaBiographyCelebritiesIndonesiaBiographySelf-help techniquesReligious aspectsMuslimsReligious lifeIndonesiaIslamPsychologyIndonesiaReligious life and customsElectronic books.Muslim religious leadersCelebritiesSelf-help techniquesReligious aspects.MuslimsReligious lifeIslamPsychology.297.4092BHoesterey James Bourk1975-1036001MiAaPQMiAaPQMiAaPQBOOK9910461454303321Rebranding Islam2456048UNINA