03871nam 2200661 450 991046143000332120200520144314.00-8135-6556-110.36019/9780813565569(CKB)3710000000470664(EBL)4414537(SSID)ssj0001544538(PQKBManifestationID)16134709(PQKBTitleCode)TC0001544538(PQKBWorkID)12323546(PQKB)10979641(MiAaPQ)EBC4414537(OCoLC)920467042(MdBmJHUP)muse45690(DE-B1597)529640(DE-B1597)9780813565569(Au-PeEL)EBL4414537(CaPaEBR)ebr11168784(CaONFJC)MIL827841(EXLCZ)99371000000047066420141020h20152015 uy| 0engur|n|---|||||txtccrIndian spectacle college mascots and the anxiety of modern America /Jennifer GuilianoNew Brunswick, New Jersey :Rutgers University Press,[2015]©20151 online resource (194 p.)Critical issues in sport and societyDescription based upon print version of record.0-8135-6555-3 Includes bibliographical references and index.Front matter --Contents --Acknowledgments --List of Abbreviations --Introduction --1. King Football and Game-Day Spectacle --2. An Indian versus a Colonial Legend --3. And the Band Played Narratives of American Expansion --4. The Limitations of Halftime Spectacle --5. Student Investment in University Identities --6. Indian Bodies Performing Athletic Identity --Conclusion --Notes --Bibliography --Index --About the author"In recent decades U.S. colleges and universities have been prone to changing athletic conference affiliations, seeking increased public prestige, building fan bases, and, of course, growing revenues. Such moves are driven by a very realistic set of calculations: in 2010 the collective revenue of the fifteen highest-grossing teams in Division I of the National Collegiate Athletic Association (NCAA) topped one billion dollars, a hefty figure that does not even take into account the revenue generated by the sales of university-related apparel and athletic gear. Expressions of team allegiance, particularly the display of sports mascots, are a visual expression of this American obsession with collegiate sport. In American Spectacle, historian Jennifer Guiliano investigates the role of sports mascots in the big business of American college football in order to connect mascotry to twentieth-century expressions of community identity, individual belonging, stereotyped imagery, and cultural hegemony. To do so, she historicizes the creation and spread of mascots and university identities as something bound up in the spectacle of halftime performance, the growth of collegiate competition, the anxiety of middle-class masculinity, and the commercialization of athletics in the first two decades of the twentieth century"--Provided by publisher.Critical issues in sport and society.Indians as mascotsSports team mascotsSocial aspectsUnited StatesIndians of North AmericaSocial conditions20th centuryElectronic books.Indians as mascots.Sports team mascotsSocial aspectsIndians of North AmericaSocial conditions306.4/83Guiliano Jennifer1043524MiAaPQMiAaPQMiAaPQBOOK9910461430003321Indian spectacle2468554UNINA