03023oam 2200745I 450 991046136800332120200520144314.01-136-70231-81-283-16300-41-136-70232-697866131630040-203-81375-810.4324/9780203813751 (CKB)2670000000094555(EBL)710110(OCoLC)732052603(SSID)ssj0000524067(PQKBManifestationID)12175243(PQKBTitleCode)TC0000524067(PQKBWorkID)10546630(PQKB)10381359(MiAaPQ)EBC710110(Au-PeEL)EBL710110(CaPaEBR)ebr10480651(CaONFJC)MIL316300(EXLCZ)99267000000009455520180706d2011 uy 0engur|n|---|||||txtccrMarketing and public relations for museums, galleries, cultural and heritage attractions /Ylva French and Sue Runyard1st ed.Abingdon, Oxon [U.K.] ;New York, N.Y. :Routledge,2011.1 online resource (376 p.)Description based upon print version of record.0-415-61046-X 0-415-61045-1 Includes bibliographical references and index.pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources.Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies fMuseumsMarketingMuseumsPublic relationsArtsMarketingArtsPublic relationsCultural propertyMarketingCultural propertyPublic relationsElectronic books.MuseumsMarketing.MuseumsPublic relations.ArtsMarketing.ArtsPublic relations.Cultural propertyMarketing.Cultural propertyPublic relations.069/.068French Ylva.934258Runyard Sue934259MiAaPQMiAaPQMiAaPQBOOK9910461368003321Marketing and public relations for museums, galleries, cultural and heritage attractions2103261UNINA