03081nam 2200649 a 450 991046118250332120200520144314.01-283-37027-197866133702730-8389-9236-6(CKB)2670000000138134(EBL)820360(OCoLC)768732165(SSID)ssj0000642518(PQKBManifestationID)12221202(PQKBTitleCode)TC0000642518(PQKBWorkID)10648049(PQKB)11546218(MiAaPQ)EBC820360(Au-PeEL)EBL820360(CaPaEBR)ebr10521481(CaONFJC)MIL337027(EXLCZ)99267000000013813420120109d2011 uy 0engur|n|---|||||txtccrUsing web analytics in the library[electronic resource] /Kate MarekChicago, Ill. ALA TechSource20111 online resource (58 p.)Library technology reports,0024-2586 ;v. 47, no. 5Description based upon print version of record.0-8389-5833-8 Includes bibliographical references.Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best PracticesSetting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; NotesIn this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.Library technology reports ;v. 47, no. 5.Web usage miningInternet usersStatisticsData processingLibrary administrationElectronic books.Web usage mining.Internet usersStatisticsData processing.Library administration.025.042520Marek Kate887024MiAaPQMiAaPQMiAaPQBOOK9910461182503321Using web analytics in the library1980747UNINA