00931cam0-2200313---450-99000465919040332120090721151400.0000465919FED01000465919(Aleph)000465919FED0100046591919990604d1953----km-y0itay50------baengUSa---e---001yyHanunóo-English vocabularyby Harold C. ConklinBerkeley ; Los AngelesUniversity of California press1953290 p.26 cmUniversity of California publications in linguistics9Lingua hanunóoDizionari inglesi499.21Conklin,Harold C.185501ITUNINARICAUNIMARCBK990004659190403321499.21 CON 1Bibl.26463FLFBCFLFBCHanunóo-English vocabulary553206UNINA03268nam 2200685Ia 450 991046108790332120210422235455.01-280-10847-997866135206540-520-95150-610.1525/9780520951501(CKB)2670000000175144(EBL)881933(OCoLC)784954176(SSID)ssj0000621891(PQKBManifestationID)11392457(PQKBTitleCode)TC0000621891(PQKBWorkID)10637060(PQKB)10051860(MiAaPQ)EBC881933(DE-B1597)519930(OCoLC)1110708425(DE-B1597)9780520951501(Au-PeEL)EBL881933(CaPaEBR)ebr10547324(CaONFJC)MIL352065(EXLCZ)99267000000017514420110810d2012 ub 0engur|nu---|u||utxtccrThe poetics of Slumberland[electronic resource] animated spirits and the animating spirit /Scott BukatmanBerkeley University of California Pressc20121 online resource (286 p.)Description based upon print version of record.0-520-26572-6 0-520-26571-8 Includes bibliographical references (p. 239-250) and index.Front matter --CONTENTS --ILLUSTRATIONS --APPRECIATIONS --INTRODUCTION. The Lively, the Playful, and the Animated --Chapter 1. DRAWN AND DISORDERLY --Chapter 2. THE MOTIONLESS VOYAGE OF LITTLE NEMO --Chapter 3. LABOR AND ANIMA --Chapter 4. DISOBEDIENT MACHINES --Chapter 5. LABOR AND ANIMATEDNESS --Chapter 6. PLAYING SUPERHEROES --NOTES --BIBLIOGRAPHY --INDEXIn The Poetics of Slumberland, Scott Bukatman celebrates play, plasmatic possibility, and the life of images in cartoons, comics, and cinema. Bukatman begins with Winsor McCay's Little Nemo in Slumberland to explore how and why the emerging media of comics and cartoons brilliantly captured a playful, rebellious energy characterized by hyperbolic emotion, physicality, and imagination. The book broadens to consider similar "animated" behaviors in seemingly disparate media-films about Jackson Pollock, Pablo Picasso, and Vincent van Gogh; the musical My Fair Lady and the story of Frankenstein; the slapstick comedies of Jerry Lewis; and contemporary comic superheroes-drawing them all together as the purveyors of embodied utopias of disorder.Animated filmsHistory and criticismComic books, strips, etcHistory and criticismFantastic, The, in artFantasy in motion picturesElectronic books.Animated filmsHistory and criticism.Comic books, strips, etc.History and criticism.Fantastic, The, in art.Fantasy in motion pictures.700/.415Bukatman Scott1957-1037869MiAaPQMiAaPQMiAaPQBOOK9910461087903321The poetics of Slumberland2462991UNINA03560nam 2200565Ia 450 991043807570332120200520144314.03-658-01732-510.1007/978-3-658-01732-3(CKB)2550000001045299(EBL)1206285(SSID)ssj0000878799(PQKBManifestationID)11546181(PQKBTitleCode)TC0000878799(PQKBWorkID)10837109(PQKB)10508967(DE-He213)978-3-658-01732-3(MiAaPQ)EBC1206285(PPN)168330962(EXLCZ)99255000000104529920130315d2013 uy 0engur|n|---|||||txtccrEffectiveness of online marketing campaigns an investigation into online multichannel and search engine advertising /Sebastian Klapdor1st ed. 2013.Wiesbaden Springer Fachmedien Wiesbadenc20131 online resource (134 p.)Description based upon print version of record.3-658-01731-7 Includes bibliographical references.Overview on Online Advertising -- Existing Research and Conceptual Foundations -- Effectiveness of Multichannel Online Advertising -- Effectiveness of Search Engine Advertising.Internet advertising has come of age, yet little is known in research and practice about how advertising on digital channels really works. Sebastian Klapdor has conducted two studies that focus on multichannel online advertising and search engine advertising. In an interdisciplinary approach the author develops comprehensive models based on existing research. He empirically validates them with large real-life datasets from ad campaigns and cookie-based user tracking systems. His findings show that there are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. In addition, the channel order can influence the conversion probability and click-through rates in search engine advertising are influenced by keyword criteria on semantic and syntactic level. The results can be used to increase the effectiveness of ad campaigns. Based on these findings, the author outlines how a future integrated approach to online advertising could look like.   Contents ·         Overview of Online Advertising ·         Multichannel Online Advertising ·         Search Engine Advertising       Target Groups ·         Researchers and students in the fields of business economics and business information systems with a focus on marketing ·         Practitioners responsible for online marketing, online marketing agencies     The Author Dr. Sebastian Klapdor completed his dissertation under the supervision of Prof. Florian von Wangenheim at the Chair of Service and Technology Marketing at TUM School of Management, Munich, Germany. He is a project manager at a management consultancy company.Internet marketingMarketingInternet marketing.Marketing.659.14659.14/4659.144Klapdor Sebastian1058231MiAaPQMiAaPQMiAaPQBOOK9910438075703321Effectiveness of Online Marketing Campaigns2497973UNINA