02835nam 2200649 a 450 991046101760332120200520144314.01-4529-4682-50-8166-7849-9(CKB)2670000000131337(EBL)819526(OCoLC)768082776(SSID)ssj0000551512(PQKBManifestationID)11348287(PQKBTitleCode)TC0000551512(PQKBWorkID)10537655(PQKB)11060128(StDuBDS)EDZ0001168449(MiAaPQ)EBC819526(MdBmJHUP)muse29979(Au-PeEL)EBL819526(CaPaEBR)ebr10519770(CaONFJC)MIL525988(OCoLC)774293612(EXLCZ)99267000000013133720110729d2011 uy 0engur|n|---|||||txtccrThe interface[electronic resource] IBM and the transformation of corporate design, 1945/1976 /John HarwoodMinneapolis, Minn. University of Minnesota Pressc20111 online resource (296 p.)A Quadrant bookDescription based upon print version of record.0-8166-7039-0 Includes bibliographical references and index.Introduction: the interface -- Eliot Noyes, Paul Rand, and the beginnings of the IBM design program -- The architecture of the computer -- IBM architecture : the multinational counterenvironment -- Naturalizing the computer : IBM spectacles -- Conclusion : virtual paradoxes.In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul RaA Quadrant BookCorporationsUnited StatesHistoryIndustrial designModern movement (Architecture)United StatesElectronic books.CorporationsHistory.Industrial design.Modern movement (Architecture)338.7/6004097309045Harwood John1977-1032767MiAaPQMiAaPQMiAaPQBOOK9910461017603321The interface2450810UNINA