04371oam 2200625I 450 991046098110332120170822124059.01-315-69909-51-317-45481-210.4324/9781315699097 (CKB)3710000000421295(EBL)3569508(SSID)ssj0001540847(PQKBManifestationID)11906986(PQKBTitleCode)TC0001540847(PQKBWorkID)11534351(PQKB)10998313(MiAaPQ)EBC3569508(OCoLC)958107270(EXLCZ)99371000000042129520180706e20152004 uy 0engur|n|---|||||txtccrThe rise of the Hispanic market in the United States challenges, dilemmas, and opportunities for corporate management /Louis E.V. NevaerLondon ;New York :Routledge,2015.1 online resource (265 p.)First published 2004 by M.E. Sharpe.0-7656-1291-7 0-7656-1290-9 Includes bibliographical references and index.""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market""""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America""""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States""""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology""""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index""Hispanic American consumersMarket segmentationUnited StatesTarget marketingUnited StatesNorth AmericaEconomic integrationElectronic books.Hispanic American consumers.Market segmentationTarget marketing658.83408968073Nevaer Louis E. V.993610MiAaPQMiAaPQMiAaPQBOOK9910460981103321The rise of the Hispanic market in the United States2275150UNINA