03210nam 2200769 450 991046066700332120200520144314.01-63157-306-3(CKB)3710000000552082(OCoLC)935736445(CaBNVSL)swl00406101(MiAaPQ)EBC4307177(Au-PeEL)EBL4307177(CaPaEBR)ebr11138056(CaONFJC)MIL884208(OCoLC)939264174(EXLCZ)99371000000055208220160119d2016 fy 0engurcnu||||||||rdacontentrdamediardacarrierWriting for public relations a practical guide for professionals /Janet MizrahiFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2016.1 online resource (136 pages) illustrationsCorporate communication collection,2156-81701-63157-305-5 Includes bibliographical references (pages 129-132) and index.1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.Corporate communication collection.2156-8170Business writingPublic relationsElectronic books.blogbrochuree-newslettermarcommarketingmarketing stylemedia kitmicroblognews releasenewsletterpitch letterpress kitpress releasepublic relationssocial mediaTweetweb copyweb writingwebsitewritingBusiness writing.Public relations.808.06665Mizrahi Janet.866208MiAaPQMiAaPQMiAaPQBOOK9910460667003321Writing for public relations2123245UNINA