02223nam 2200517 450 991046065330332120200520144314.01-4438-8458-8(CKB)3710000000485964(EBL)4534929(MiAaPQ)EBC4534929(Au-PeEL)EBL4534929(CaPaEBR)ebr11215940(CaONFJC)MIL839013(OCoLC)924632385(EXLCZ)99371000000048596420160620h20152015 uy 0engur|n|---|||||rdacontentrdamediardacarrierRecruitment advertising as an instrument of employer branding a linguistic perspective /by Jolanta Lacka-BaduraNewcastle upon Tyne, England :Cambridge Scholars Publishing,2015.{copy}20151 online resource (258 p.)Description based upon print version of record.1-4438-7654-2 Includes bibliographical references and index.The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values.The analysis conductedHelp-wanted advertisingBranding (Marketing)Business communicationElectronic books.Help-wanted advertising.Branding (Marketing)Business communication.650.14℗Ł{ogon}acka-Badura Jolanta854428MiAaPQMiAaPQMiAaPQBOOK9910460653303321Recruitment advertising as an instrument of employer branding1908152UNINA