03048nam 2200661 450 991046064660332120200520144314.01-60649-849-5(CKB)3710000000335418(EBL)1920895(OCoLC)900878435(CaBNVSL)swl00404632(MiAaPQ)EBC1920895(Au-PeEL)EBL1920895(CaPaEBR)ebr11007937(CaONFJC)MIL697306(OCoLC)903609691(EXLCZ)99371000000033541820150126d2015 fy 0engur|n|---|||||rdacontentrdamediardacarrierDigital privacy in the marketplace perspectives on the information exchange /George R. MilneFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2015.1 online resource (200 p.)Digital and social media marketing and advertising collection,2333-8830Description based upon print version of record.1-60649-848-7 Includes bibliographical references (pages 155-172) and index.1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index.This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.Digital and social media marketing and advertising collection.2333-8830InternetAccess controlTeleshoppingComputer securityData protectionElectronic books.PrivacyInformation ExchangeTechnologyPrivacy Harms and ProtectionsFuture of PrivacyInternetAccess control.Teleshopping.Computer security.Data protection.004.678Milne George R.193631MiAaPQMiAaPQMiAaPQBOOK9910460646603321Digital privacy in the marketplace2458132UNINA