02963nam 2200601 450 991046062990332120200909225244.01-78560-413-9(CKB)3710000000445929(EBL)2093103(SSID)ssj0001559132(PQKBManifestationID)16186074(PQKBTitleCode)TC0001559132(PQKBWorkID)14820090(PQKB)10301778(MiAaPQ)EBC2093103(Au-PeEL)EBL2093103(CaPaEBR)ebr11077150(OCoLC)921279120(EXLCZ)99371000000044592920150727h20152015 uy 0engur|n|---|||||txtccrThe impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /guest editor, Associate Professor Kiseol Yang[Bradford, England] :Emerald,2015.©20151 online resource (81 p.)Journal of Research in Interactive Marketing,2040-7122 ;Volume 9, Issue 2Description based upon print version of record.1-78560-412-0 Includes bibliographical references at the end of each chapters.Cover; EDITORIAL ADVISORY BOARD; Guest editorial; Is this mobile coupon worth my private information?; Typologies and touchpoints: designing multi-channel digital strategies; The impact of brand experiences on brand resonance in multi-channel fashion retailing; Building customer equity through trust in social networking sitesThe studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital shopping channels as competitive advantages.The first paper, ""Is this mobile coupon worth my private information? Customer evaluation of acquisition and transaction utility in a mobile coupon shopping context"", by Hyunjoo Im and Young Ha addresses consumer concerns for privacy in using mobile coupons and attempts to uJournal of Research in Interactive Marketing: Volume 9, Issue 2Consumer behaviorElectronic commercePsychological aspectsInternet marketingElectronic books.Consumer behavior.Electronic commercePsychological aspects.Internet marketing.658.8342Yang KiseolMiAaPQMiAaPQMiAaPQBOOK9910460629903321The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape2218583UNINA