03009nam 2200601 450 991046061730332120210511020109.00-8047-9441-310.1515/9780804794411(CKB)3710000000393387(EBL)2009772(SSID)ssj0001461328(PQKBManifestationID)12644011(PQKBTitleCode)TC0001461328(PQKBWorkID)11470542(PQKB)11169352(MiAaPQ)EBC2009772(DE-B1597)564593(DE-B1597)9780804794411(Au-PeEL)EBL2009772(CaPaEBR)ebr11041593(OCoLC)906925239(OCoLC)1198930633(EXLCZ)99371000000039338720150416h20152015 uy 0engur||#||||||||txtccrThe pricing journey the organizational transformation toward pricing excellence /Stephan M. LiozuStanford, California :Stanford Business Books,2015.©20151 online resource (236 p.)Description based upon print version of record.0-8047-8874-X Includes bibliographical references and index.Front matter --Contents --Foreword --Acknowledgments --Introduction --1. What Is Pricing Excellence? --2. The Transformational Journey --3. Champions: Leading the Organizational Mobilization --4. Center-Led Price Management: A Hybrid Organizational Architecture for Pricing --5. Capabilities: Social and Technical Assets and Activities --6. Change Capacity: A Progressive Internalization --7. Confidence: The Fuel of the Organizational Transformation --8. Possible Roadblocks Along the Journey --9. Pricing Myths at the Organizational Level --10. Pricing Skills to Face Complexity and Dynamic Environments --11. Closing Thoughts --References --IndexInnovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a prPricingOrganizational changeElectronic books.Pricing.Organizational change.658.8/16Liozu Stephan1032362MiAaPQMiAaPQMiAaPQBOOK9910460617303321The pricing journey2450164UNINA