04000nam 2200673 450 991046056950332120200520144314.00-8032-8843-30-8032-8845-X(CKB)3710000000534827(EBL)4190800(MiAaPQ)EBC4190802(OCoLC)932201791(MdBmJHUP)muse50972(MiAaPQ)EBC4190800(Au-PeEL)EBL4190800(CaPaEBR)ebr11148366(CaONFJC)MIL879391(OCoLC)932592995(EXLCZ)99371000000053482720160205h20162016 uy 0engurcn#---a||||txtrdacontentcrdamediacrrdacarrierRedskins insult and brand /C. Richard King ; designed by N. PutensLincoln, England ;London, England :University of Nebraska Press,2016.©20161 online resource (xvi, 237 pages) illustrations0-8032-7864-0 Includes bibliographical references and index.1 Introduction -- 2 Origins -- 3 Uses -- 4 Erasure -- 5 Sentiment -- 6 Black/White -- 7 Ownership -- 8 Simulation -- 9 Opinion -- 10 Change -- 11 Ends -- Notes -- Bibliography -- Index.The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognisable, popular, and profitable brand. And yet “redskins” is a derogatory name for American Indians. The number of grassroots campaigns to change the name has risen in recent years despite the current team owner’s assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American Indians embrace. The NFL, for its part, actively defends the name and supports it in court. Prominent journalists, politicians, and former players have publicly spoken out against the use of “Redskins” as the name of the team. Sportscaster Bob Costas denounced the name as a racial slur during a half-time show in 2013. U.S. Representative Betty McCollum marched outside the stadium with other protesters––among them former Minnesota Vikings player Joey Browner––urging that the name be changed. Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team’s name, the evolution of the term “redskin,” and the various ways in which people both support and oppose its use today. King’s hard-hitting approach to the team’s logo and mascot exposes the disturbing history of a moniker’s association with the NFL—a multi billion-dollar entity that accepts public funds—as well as popular attitudes toward Native Americans today.Branding (Marketing)Racism in languageEnglish languageUnited StatesSlangStereotypes (Social psychology)United StatesInvectiveUnited StatesIndians of North AmericaEthnic identityIndians of North AmericaSocial conditionsElectronic books.Branding (Marketing)Racism in language.English languageStereotypes (Social psychology)InvectiveIndians of North AmericaEthnic identity.Indians of North AmericaSocial conditions.796.332/6409753King C. Richard1968-887270Putens N.MiAaPQMiAaPQMiAaPQBOOK9910460569503321Redskins2490292UNINA