02295nam 2200529 450 991046053270332120200520144314.01-4438-8619-X(CKB)3710000000530975(EBL)4535001(MiAaPQ)EBC4535001(Au-PeEL)EBL4535001(CaPaEBR)ebr11216006(CaONFJC)MIL876350(OCoLC)935298953(EXLCZ)99371000000053097520160621h20152015 uy 0engur|n|---|||||rdacontentrdamediardacarrierEnhancing customer experience in the service industry a global perspective /edited by Levent Altinay and Surya PoudelNewcastle upon Tyne, England :Cambridge Scholars Publishing,2015.©20151 online resource (283 p.)Description based upon print version of record.1-4438-8496-0 Includes bibliographical references at the end of each chapters.This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives.Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural andCustomer servicesManagementService industriesCustomer servicesService industriesCase studiesElectronic books.Customer servicesManagement.Service industriesCustomer services.Service industries658.812Altinay LeventPoudel SuryaMiAaPQMiAaPQMiAaPQBOOK9910460532703321Enhancing customer experience in the service industry1989477UNINA