04311nam 2200697Ia 450 991046039190332120200520144314.087-630-9954-3(CKB)2670000000066969(EBL)3400783(SSID)ssj0000517363(PQKBManifestationID)11343058(PQKBTitleCode)TC0000517363(PQKBWorkID)10488060(PQKB)11249818(MiAaPQ)EBC3400783(Au-PeEL)EBL3400783(CaPaEBR)ebr10465542(OCoLC)769016085(EXLCZ)99267000000006696920080807d2008 uy 0engurcn|||||||||txtccrThe business of wine[electronic resource] a global perspective /Per V. Jenster ... [et al.]1st ed.[Copenhagen] Copenhagen Business School Press20081 online resource (198 p.)Description based upon print version of record.87-630-0201-9 Includes bibliographical references.""THE BUSINESS OF WINE""; ""Table of Contents""; ""Preface""; ""Chapter 1 MARKET OVERVIEW""; ""Specific Types of Wine""; ""Changes""; ""Vineyard to Shelf""; ""Chapter 2 VINEYARDS OF THE WORLD""; ""Europe""; ""Vine-Growing Areas of the EU""; ""The Three Major EU Producers: Spain, Italy and France""; ""Elsewhere in Europe""; ""The Vineyards of Africa""; ""China's Planting Material""; ""The Americas""; ""Chapter 3 CONSUMER BEHAVIOR""; ""France: A Major Producer-Consumer of Wine""; ""Regular and Occasional Wine-Drinkers""; ""Class, Gender, Income Bracket, and Occupation""; ""Public Opinion""""Wine as a Beverage versus Wine for Pleasure""""The UK One of the most highly Targeted Markets""; ""Taxation""; ""Chapter 4 PRODUCT CATEGORIES""; ""Still wine""; ""France""; ""Italy""; ""Market Shares""; ""Grape-Must""; ""Chapter 5 PRODUCTION""; ""Overview of the Process of Making Wine""; ""Fermentation""; ""Sediments""; ""The Equipment of the Modern Winery""; ""Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM""; ""Evolution of Distribution""; ""Italy""; ""Germany""; ""Summary""; ""Chapter 7 THE MARKETING OF WINE""; ""The Essence of Wine Marketing""""Consumer Risk Reduction Strategies and How Marketers can Exploit the Perceptions""""Global Trends in Marketing""; ""Marketing Trends in Major Wine Markets""; ""The Upsurge of Discounters""; ""Packaging""; ""Branding and Supply Chain Management in France""; ""Branding in Western Europe and the United States""; ""Reassurance and Guarantees""; ""The Internationals""; ""Private Label Marketing based on the UK Model""; ""Direct Marketing""; ""E-Business""; ""Chapter 8 COMPANIES AND HOW THEY COMPETE""; ""The Development of Strategies: Active and Reactive""; ""Super-Premium and Premium Wines""""Understanding Size-Related Strategies""""Wine of Luxury Image""; ""Strategy Built on a Multi-Beverage Portfolio""; ""Traditional Family-Owned Wine Businesses""; ""Innovation in Wine Marketing & Branding""; ""Avant-Garde Californian Winemaker""; ""New Player from Emerging Markets""; ""Summary""; ""Chapter 9 LEGISLATION AND POLITICAL ISSUES""; ""Chronology of the Fundamental Rules of the Legislation""; ""Recent Restructuring, 2000-2004""; ""Chapter 10 THE FUTURE OUTLOOK""; ""The Culture of Wine""; ""Consumption and Trends in Europe""; ""Wines Market Share""; ""Conclusions""Wine industryWineMarketingWine and wine makingWine industryStatisticsWineMarketingStatisticsWine and wine makingStatisticsViticultureElectronic books.Wine industry.WineMarketing.Wine and wine making.Wine industryWineMarketingWine and wine makingViticulture.338.4/76632Jenster Per V850326MiAaPQMiAaPQMiAaPQBOOK9910460391903321The business of wine2043056UNINA