02365nam 2200565 a 450 991046265150332120200520144314.01-118-65297-5(CKB)2670000000388447(EBL)1313515(OCoLC)835118553(SSID)ssj0000916922(PQKBManifestationID)11551565(PQKBTitleCode)TC0000916922(PQKBWorkID)10891191(PQKB)10354854(MiAaPQ)EBC1313515(DLC) 2013013399(CaSebORM)9781118653579(Au-PeEL)EBL1313515(CaPaEBR)ebr10728379(EXLCZ)99267000000038844720130329d2013 uy 0engur|n|---|||||txtccrLaddering[electronic resource] unlocking the potential of consumer behavior /Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]1st editionHoboken, N.J. John Wiley & Sons, Inc.20131 online resource (226 p.)Includes index.1-118-65357-2 1-118-56612-2 History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze Consumer behaviorElectronic books.Consumer behavior.658.8/342Holtzclaw Eric1973-892751Holtzclaw Kaitlyn892752MiAaPQMiAaPQMiAaPQBOOK9910462651503321Laddering1994290UNINA03473nam 2200709Ia 450 991045995470332120210809111725.01-282-70741-89786612707414988-220-364-7(CKB)2670000000039453(EBL)677309(OCoLC)650586914(SSID)ssj0000431437(PQKBManifestationID)11317600(PQKBTitleCode)TC0000431437(PQKBWorkID)10475744(PQKB)10773016(MiAaPQ)EBC677309(MdBmJHUP)muse7448(Au-PeEL)EBL677309(CaPaEBR)ebr10388118(CaONFJC)MIL270741(EXLCZ)99267000000003945320051221d2006 uy 0engur|n|---|||||txtccrWorld Englishes in Asian contexts[electronic resource] /Yamuna Kachru and Cecil L. NelsonHong Kong Hong Kong University Press20061 online resource (437 p.)Asian Englishes todayDescription based upon print version of record.962-209-756-1 962-209-755-3 Includes bibliographical references and index.Contents; List of Illustrations; Series editor's preface; Preface; Acknowledgements; List of symbols and abbreviations; Introduction; Part I; Chapter 1 World Englishes today; Chapter 2 Conceptual framework; Chapter 3 Structural variation; Chapter 4 Contexts and identities; Chapter 5 Parameters of intelligibility; Part II; Chapter 6 World Englishes and language acquisition; Chapter 7 Standards, codification and world Englishes; Chapter 8 Creativity and innovations; Chapter 9 Teaching and testing world Englishes; Chapter 10 Teaching world English literatures; Part IIIChapter 11 South Asian EnglishChapter 12 East Asian Englishes; Chapter 13 Southeast Asian Englishes; Chapter 14 African Englishes; Chapter 15 African-American Vernacular English; Part IV; Chapter 16 Researching grammar; Chapter 17 Dictionaries of world Englishes; Chapter 18 Code-mixing and code-switching; Chapter 19 Culture and conventions of speaking; Chapter 20 Culture and conventions of writing; Chapter 21 Genre analysis across cultures; Chapter 22 Power, ideology and attitudes; Conclusion: Current trends and future directions; Notes; Glossary; Annotated bibliography; Additional ResourcesReferencesIndexThis is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.Asian Englishes today.English languageVariationAsiaEnglish languageSocial aspectsAsiaEnglish languageVariationForeign countriesEnglish languageSocial aspectsForeign countriesElectronic books.English languageVariationEnglish languageSocial aspectsEnglish languageVariationEnglish languageSocial aspects427.95Kachru Yamuna640421Nelson Cecil L865859MiAaPQMiAaPQMiAaPQBOOK9910459954703321World Englishes in Asian contexts2453181UNINA