04030nam 2200637 a 450 991045994750332120200520144314.01-57922-545-41-4416-5191-8(CKB)2670000000039024(EBL)911881(OCoLC)646828481(SSID)ssj0000425305(PQKBManifestationID)12130666(PQKBTitleCode)TC0000425305(PQKBWorkID)10364399(PQKB)10274200(MiAaPQ)EBC911881(Au-PeEL)EBL911881(CaPaEBR)ebr10545773(EXLCZ)99267000000003902420091215d2010 uy 0engurcn|||||||||txtccrPitch perfect[electronic resource] communicating with traditional and social media for scholars, researchers, and academic leaders /William Tyson ; foreword by Robert Zemsky1st ed.Sterling, Va. Stylus20101 online resource (244 p.)Description based upon print version of record.1-57922-333-8 Includes bibliographical references and index.Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the MediaMedia Directories and Newsstands Institutional Support; Working With a Media Consultant; 9 Presenting New Research Findings; Professional and Trade Journals; Science Reporting by the Mainstream Media; What Makes a Good Research Story; Planting the Story Seed; Embargoes; Press Conferences; 10 When a Reporter Calls; Spare Me; 11 The Media Interview; Media Interview Checklist; Terms of Engagement; Rabbit Stew; Avoiding Media Blunders; When to Ask for a Correction; Media Advice From Academics and Scholars; 12 Radio and Television Interviews; Television Interview Basics; 13 Opinion ArticlesApproaching the Opinion Page Desk Op-Ed Format; Op-Ed Writing Style; Op-Ed Added Value; 14 Letters to the Editor; 15 Speeches; 16 Book Promotion; 17 Web 2.0 and Beyond; Blogs; Twitter; Web Sites; Wikis; Podcasts; YouTube; Facebook; Conclusion; Appendix A: Selected Major Television and Radio Programs That Use Guest Interviews; Appendix B: Canadian Media; Appendix C: British Media; Index;How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience.Universities and collegesPublic relationsUnited StatesCommunication in educationUnited StatesMass media and educationUnited StatesCollege teachersProfessional relationshipsUnited StatesElectronic books.Universities and collegesPublic relationsCommunication in educationMass media and educationCollege teachersProfessional relationships659.2/937873Tyson William1949-985792MiAaPQMiAaPQMiAaPQBOOK9910459947503321Pitch perfect2253139UNINA