02543oam 2200637I 450 991045989870332120200520144314.00-429-13228-X1-4200-9997-310.1201/9781420099973 (CKB)2670000000037667(EBL)566060(OCoLC)664233861(SSID)ssj0000414011(PQKBManifestationID)11281572(PQKBTitleCode)TC0000414011(PQKBWorkID)10386265(PQKB)11363069(MiAaPQ)EBC566060(PPN)175863156(Au-PeEL)EBL566060(CaPaEBR)ebr10408391(CaONFJC)MIL693192(EXLCZ)99267000000003766720180331d2011 uy 0engur|n|---|||||txtccrChoice-based conjoint analysis models and designs /Damaraju Raghavarao, James B. Wiley, Pallavi ChitturiBoca Raton :CRC Press, Taylor & Francis,2011.1 online resource (194 p.)A Chapman & Hall book.1-4398-5699-0 1-322-61910-7 1-4200-9996-5 Includes bibliographical references (p. 171-176) and index.Front cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back coverDisseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings.Conjoint analysis (Marketing)Consumers' preferencesElectronic books.Conjoint analysis (Marketing)Consumers' preferences.658.8/343Raghavarao Damaraju.104389Wiley James B981137Chitturi Pallavi981138MiAaPQMiAaPQMiAaPQBOOK9910459898703321Choice-based conjoint analysis2239375UNINA