03204nam 2200577 450 991045984650332120200520144314.01-922231-72-X(CKB)3710000000313112(EBL)1887049(SSID)ssj0001414095(PQKBManifestationID)11870854(PQKBTitleCode)TC0001414095(PQKBWorkID)11431261(PQKB)10464702(MiAaPQ)EBC1887049(Au-PeEL)EBL1887049(CaPaEBR)ebr10931685(OCoLC)898104153(EXLCZ)99371000000031311220140924h20142014 uy 0engur|n|---|||||txtccrThe professionals strategy, money & the rise of the political campaigner in Australia /Stephen MillsCollingwood, Victoria :Black Incorporated,2014.©20141 online resource (450 pages)Description based upon print version of record.1-86395-671-9 Includes bibliographical references and index.Front Cover; Copyright; THE PROFESSIONALS; Dedication; Tables; Introduction; 1. Military Prototype; 2. Numbers Man; 3. A Meeting in London; 4. National Campaign Director; 5. A Bloodletting; 6. A Question of Money; 7. A Philosophy of Power; 8. Contested Terrain; 9. A Liberal Ascendancy; 10. A Ground War; 11. A Line of Succession; 12. Micro-Targeting; Conclusion; Acknowledgements; Notes on Sources; Bibliography; IndexStephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside.Campaign managementHistoryAustraliaPolitical campaignsAustraliaHistoryCommunication in politicsAustraliaElectronic books.Campaign managementHistoryPolitical campaignsHistory.Communication in politics324.7Mills Stephen 306307MiAaPQMiAaPQMiAaPQBOOK9910459846503321The professionals1936438UNINA