04715nam 2200997 450 991045981380332120200520144314.01-78684-340-41-60649-841-X(CKB)3710000000329600(OCoLC)900878631(CaPaEBR)ebrary11007932(CaBNVSL)swl00404635(MiAaPQ)EBC1911679(Au-PeEL)EBL1911679(CaPaEBR)ebr11007932(CaONFJC)MIL688081(OCoLC)899728163(EXLCZ)99371000000032960020150126d2015 fy 0engurcnu||||||||rdacontentrdamediardacarrierA beginner's guide to mobile marketing /Molly Garris and Karen MishraFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2015.1 online resource (168 p.) Digital and social media marketing and advertising collection,2333-88301-60649-840-1 Includes bibliographical references (pages 135-144) and index.1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. Whether you work with a brand, retail storefront or are studying to do just that, we wrote A Beginner's Guide to Mobile Marketing to help you learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. As you are well aware, cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, we introduce ways that marketers can use Smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, search, text messaging (SMS/MMS/RMM), mobile advertising, location-based services, retail programs and more. NFC, QR codes and texting are a few pull tactics introduced, alongside push tactics like beacons, ads and in-app push notifications. Tablets require a different strategy but this book touches on that to offer background on mobile vs. tablet marketing. Citing the latest and greatest third-party research, learn from an expert about mobile marketing, starting with the basics and ending with a roadmap to develop and measure strategic mobile marketing campaigns. Along the way, participate in exercises to ensure that you understand the material and how to apply it to the real world. Whether you are an educator, student, professional, or mobile maven, we hope that you enjoy the content and case studies we bring to life in this book.Digital and social media marketing and advertising collection.2333-8830Cell phone advertisingInternet marketingElectronic books.analyticsappsbannersbeaconsbrandcase studiesdisplayiBeaconintegrated strategylocation-based servicesMMSmobile adsmobile advertisingmobile at retailmobile marketingmobile searchmobile sitemobile webmobile websitemulti-media messagingNFCnonprofitomni-channel experiencepush notificationsQR coderetailerRMMROIsearchSMSsocialSOLOMOsports marketingsuccess measurementtabletstext messagingCell phone advertising.Internet marketing.658.872Garris Molly.885965Mishra Karen E.MiAaPQMiAaPQMiAaPQBOOK9910459813803321A beginner's guide to mobile marketing1978206UNINA05723nam 2200721 a 450 991082712450332120230207214531.03-11-081575-310.1515/9783110815757(CKB)2670000000235209(EBL)3040657(SSID)ssj0000713860(PQKBManifestationID)11956020(PQKBTitleCode)TC0000713860(PQKBWorkID)10658809(PQKB)11423087(MiAaPQ)EBC3040657(DE-B1597)41080(OCoLC)979848427(DE-B1597)9783110815757(Au-PeEL)EBL3040657(CaPaEBR)ebr10588516(CaONFJC)MIL558783(OCoLC)922943613(EXLCZ)99267000000023520919950607d1995 uy 0engur||#||||||||txtrdacontentcrdamediacrrdacarrierDiversion and informal social control /edited by Günter Albrecht, Wolfgang Ludwig-MayerhoferReprint 2012Berlin ;New York W. de Gruyter19951 online resource (xii, 457 pages)Prävention und Intervention im Kindes- und Jugendalter ;17Prevention and intervention in childhood and adolescence ;17Originates from a conference held at the University of Bielefeld in 1991.3-11-014948-6 Includes bibliograpahical references and indexes.Front matter --Preface /Albrecht, Günter --Contents --Contributors --Part I: Theoretical Perspectives --Introduction to Part I: Theoretical Perspectives --The Idea of Prevention and the Critique of Instrumental Reason /Steinert, Heinz --Diversion in the Juvenile Justice System and a Sociological Theory of Social Control /Horwitz, Allan V. --Diversion and Social Control: Alternative Measures of Crime Control /Reiss, Albert J. --Diversionary Tactics: A Rational Choice Approach /Cornish, Derek --Part II: Diversion and the Juvenile Justice System --Introduction to Part II: Diversion and the Juvenile Justice System --The Impact and Role of Juvenile Diversion in the United States /Schwartz, Ira M. --Sentence Without Conviction. Notes on Diversion from the Juvenile Court in the Federal Republic of Germany /Ludwig-Mayerhofer, Wolfgang --Radical Social Change and Diversion: Problems With Diversion-Oriented Crime Policy in the Critical Transformation of Social Structures and Changes in the Living Conditions of Adolescents /Korfes, Gunhild --Part III: Alternative Sanctions: Theoretical Ideas and Empirical Results --Introduction to Part III: Alternative Sanctions: Theoretical Ideas and Empirical Results --Diversion, Reintegrative Shaming and Republican Criminology /Braithwaite, John --Diversion in German Juvenile Justice: Its Practice, Impact, and Penal Policy Implications /Heinz, Wolfgang --Diversion in Juvenile Justice: Theoretical Expectations and Preliminary Results of a Treatment Outcome Evaluation of Juvenile Offenders /Albrecht, Günter --Part IV: Diversion, Social Work, and Restitution --Introduction to Part IV: Diversion, Social Work, and Restitution --Diversion? It Depends on What We Divert to: Some Comments on Diversion and the Restorative Alternatives /Walgrave, Lode --Concentration on the Wrong Offender Groups: An Assessment of Current Mediation and Restitution Programs /Weitekamp, Elmar --Measurements of Net-Widening /Ezell, Mark --Alternative Social Work: Informalization of Social Control in the Field of Juvenile Delinquency - An Empirical Study /Otto, Hans-Uwe --Informal Justice and Communication: The Case of Diversion and Victim-Offender Mediation /Messmer, Heinz --Diversion and Extrajudicial Programs: Preventive Claims and the Decision-making Process /Bettmer, Franz --A Discrete Outcome-Model to Measure Net-Widening Effects /Micheel, Heinz-Günter --Evaluation of Diversion Program Concepts /Plewig, Hans-Joachim --Fantasy and the Embodied Moral Capital: Children's Moral Judgments of Crime and Criminals /Lissenberg, Elisabeth --Part V: Legal Aspects of Diversion --Introduction to Part V: Legal Aspects of Diversion --Diversion and Constitutional Crime Policy /Backes, Otto --Efficiency Interests and the "Rule of Law" in Informal Proceedings /Voss, Michael --The Incompatibility of Treatment and Punishment /Frehsee, Detlev --Forms of De Facto Decriminalization: Diversion and Defense /Barton, Stephan --Juvenile-Specific Forms of Decriminalization /Rössner, Dieter --Self-incrimination Privilege and Police Interrogation: A Comparative View /Ransiek, Andreas --Subject Index --Author IndexPrevention and intervention in childhood and adolescence ;17.Juvenile delinquencyPreventionCongressesPre-trial interventionCongressesSocial work with childrenCongressesSocial work with youthCongressesSocial controlCongressesJuvenile delinquencyPreventionPre-trial interventionSocial work with childrenSocial work with youthSocial control364.3/6/0973PH 8420rvkAlbrecht Günter1943-1626161Ludwig-Mayerhofer Wolfgang1626162MiAaPQMiAaPQMiAaPQBOOK9910827124503321Diversion and informal social control3962043UNINA