04831nam 2200613Ia 450 991045974330332120200520144314.087-630-9953-5(CKB)2670000000066308(EBL)3400811(SSID)ssj0000570979(PQKBManifestationID)11371305(PQKBTitleCode)TC0000570979(PQKBWorkID)10611879(PQKB)10405425(MiAaPQ)EBC3400811(Au-PeEL)EBL3400811(CaPaEBR)ebr10465578(OCoLC)774280274(EXLCZ)99267000000006630820070821d2009 uy 0engur|n|---|||||txtccrMarket intelligence[electronic resource] building strategic insight /Per V. Jenster & Klaus Solberg Søilen1st ed.[Frederiksberg, Denmark] Copenhagen Business School Press ;Portland, OR International Specialized Book Services [distributor]20091 online resource (240 p.)Description based upon print version of record.87-630-0202-7 Includes bibliographical references.""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional “Altitudeâ€?""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organizationâ€?s Strategic Options""""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry""""What is the “Industryâ€??""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis""""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan""""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence""""1. The Special Department Model of Intelligence""MarketingDecision makingMarketingManagementElectronic books.MarketingDecision making.MarketingManagement.658.4/72Jenster Per V850326Søilen Klaus Solberg928597MiAaPQMiAaPQMiAaPQBOOK9910459743303321Market intelligence2086989UNINA