02621nam 2200637 a 450 991045968090332120200520144314.01-282-81206-897866128120641-4416-7503-593-5043-251-X(CKB)2670000000068211(EBL)588071(OCoLC)700691269(SSID)ssj0000672389(PQKBManifestationID)11395831(PQKBTitleCode)TC0000672389(PQKBWorkID)10635149(PQKB)11505455(MiAaPQ)EBC3011413(MiAaPQ)EBC588071(MiAaPQ)EBC4953409(Au-PeEL)EBL3011413(CaPaEBR)ebr10416109(OCoLC)923634303(Au-PeEL)EBL588071(EXLCZ)99267000000006821120101001d2010 uy 0engur|n|---|||||txtccrElectronic marketing in 21st century[electronic resource] /D. GopalakrishnaRev. ed.Mumbai Himalaya Pub. House20101 online resource (203 p.)Description based upon print version of record.93-5024-338-5 Includes bibliographical references and index.COVER; CONTENTS; CHANGING SCENARIO; ELECTRONIC BUSINESS; ELECTRONIC COMMERCE; DISTRIBUTION; CUSTOMER RELATIONSHIP MANAGEMENT; ADVERTISING; BUSINESS INTELLIGENCE; ELECTRONIC GOVERNANCE; INFORMATION TECHNOLOGY INDUSTRY; FUTURE SCENARIOThis book is an inspirational outcome during my stay in US in 1999. With lot of uninstinted flow of information in journals such as Business Week, Profit(a journal of Oracle Corporation), Wall Street Journal, Time Almanac etc., pertaining to the onward march of electronics on online marketing, the book takes a different approach. This influence of electronics on business especially on marketing has been analyse and examined in the areas such as Distribution, Customer Relationship Management, Advertising, Business Intelligence. It has been observed that while in developed countries, electronicsElectronic commerceMarketingElectronic books.Electronic commerce.Marketing.381/.1/0973Gopalakrishna D1037876MiAaPQMiAaPQMiAaPQBOOK9910459680903321Electronic marketing in 21st century2459107UNINA