02110nam 2200601 a 450 991045966760332120200520144314.01-282-81209-297866128120951-4416-7506-X93-5043-240-4(CKB)2670000000068206(EBL)588058(OCoLC)700691258(SSID)ssj0000672957(PQKBManifestationID)11456293(PQKBTitleCode)TC0000672957(PQKBWorkID)10641992(PQKB)11782884(MiAaPQ)EBC3011443(MiAaPQ)EBC588058(Au-PeEL)EBL3011443(CaPaEBR)ebr10416180(OCoLC)923634429(Au-PeEL)EBL588058(EXLCZ)99267000000006820620101002d2010 uy 0engur|n|---|||||txtccrFirst steps in advertising and sales promotion[electronic resource] /S.A. ChunawallaRev. ed.Mumbai [India] Himalaya Pub. House20101 online resource (199 p.)Description based upon print version of record.93-5024-341-5 COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTIONAdvertisingSales promotionElectronic books.Advertising.Sales promotion.659.1Chunawalla S. A902099MiAaPQMiAaPQMiAaPQBOOK9910459667603321First steps in advertising and sales promotion2485577UNINA