03848nam 2200721 a 450 991045958950332120200520144314.01-282-82094-X97866128209461-4008-3048-610.1515/9781400830480(CKB)2670000000047787(EBL)590831(OCoLC)670429611(SSID)ssj0000423043(PQKBManifestationID)11267330(PQKBTitleCode)TC0000423043(PQKBWorkID)10433126(PQKB)10202112(MiAaPQ)EBC590831(MdBmJHUP)muse43065(DE-B1597)453685(OCoLC)979881595(DE-B1597)9781400830480(Au-PeEL)EBL590831(CaPaEBR)ebr10421695(CaONFJC)MIL282094(EXLCZ)99267000000004778720081217d2009 uy 0engur|n|---|||||txtccrThe message matters[electronic resource] the economy and presidential campaigns /Lynn VavreckCourse BookPrinceton, N.J. Princeton University Pressc20091 online resource (232 p.)Description based upon print version of record.0-691-13963-6 0-691-13962-8 Includes bibliographical references and index.Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context.The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do.PresidentsUnited StatesElectionPolitical campaignsUnited StatesPublic opinionUnited StatesUnited StatesEconomic conditionsPublic opinionUnited StatesPolitics and governmentElectronic books.PresidentsElection.Political campaignsPublic opinion324.973/092MG 70470rvkVavreck Lynn1968-1049949MiAaPQMiAaPQMiAaPQBOOK9910459589503321The message matters2479360UNINA