03091nam 2200613 a 450 991045952280332120200520144314.03-8366-2223-8(CKB)2670000000052666(EBL)594378(OCoLC)679417072(SSID)ssj0000655149(PQKBManifestationID)12247030(PQKBTitleCode)TC0000655149(PQKBWorkID)10611901(PQKB)10362546(SSID)ssj0000788390(PQKBManifestationID)11499559(PQKBTitleCode)TC0000788390(PQKBWorkID)10824010(PQKB)11541501(MiAaPQ)EBC594378(WaSeSS)Innodata00047708(Au-PeEL)EBL594378(CaPaEBR)ebr10487983(EXLCZ)99267000000005266620110902d2009 uy 0gerur|n|---|||||txtccrCross-cultural destination image assessment[electronic resource] cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin /Wassim El KadhiHamburg Diplomica Verlag20091 online resource (179 p.)Title from cover.3-8366-7223-5 Includes bibliographical references.Cross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendationsBibliographyAppendicesVarious scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly rCulture and tourismElectronic books.Culture and tourism.305.23/1305.231El Kadhi Wassim977067MiAaPQMiAaPQMiAaPQBOOK9910459522803321Cross-cultural destination image assessment2225810UNINA