02849nam 2200661 a 450 991045952170332120200520144314.03-8366-1845-1(CKB)2670000000052824(EBL)594540(OCoLC)679417468(SSID)ssj0000824493(PQKBManifestationID)11456129(PQKBTitleCode)TC0000824493(PQKBWorkID)10790489(PQKB)10277890(SSID)ssj0000458703(PQKBManifestationID)12203743(PQKBTitleCode)TC0000458703(PQKBWorkID)10459169(PQKB)11018480(MiAaPQ)EBC594540(WaSeSS)Ind00049268(PPN)184616883(Au-PeEL)EBL594540(CaPaEBR)ebr10487367(EXLCZ)99267000000005282420110822d2008 uy 0engur|n|---|||||txtccrIndia as destination for Western retailers[electronic resource] opportunities, challenges and strategic decisions /Janine RösslgerHamburg Diplom.de20081 online resource (110 p.)Title from cover.3-8366-6845-9 Includes bibliographical references.India as Destination for Western retailers Opportunities, Challenges and Strategic Decisions; Table of contents; List of tables; List of abbreviations; 1 Introduction; 2 Opportunities of the Indian retail market; 3 Challenges of the Indian retail market; 4 Strategic decisions; 5 Recommendations; ReferencesIn 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. The Indian market is a market multi-national companies should not miss because of its future importance.But India is also a country with a very unique and complex culture. Indianizing a retail company's assortment and strategy is key to succeed in India. Knowledge Retail tradeIndiaInternational business enterprisesEast and WestIndiaCommerceElectronic books.Retail tradeInternational business enterprises.East and West.915.4/04/2Rössiger Janine886072MiAaPQMiAaPQMiAaPQBOOK9910459521703321India as destination for Western retailers1978667UNINA