02789nam 2200601 a 450 991045951710332120200520144314.03-8366-1477-4(CKB)2670000000052651(EBL)594363(OCoLC)679417029(SSID)ssj0000788005(PQKBManifestationID)11443379(PQKBTitleCode)TC0000788005(PQKBWorkID)10822639(PQKB)10302086(SSID)ssj0000457063(PQKBManifestationID)12161172(PQKBTitleCode)TC0000457063(PQKBWorkID)10414894(PQKB)11748318(MiAaPQ)EBC594363(WaSeSS)Ind00047316(Au-PeEL)EBL594363(CaPaEBR)ebr10487447(EXLCZ)99267000000005265120110824d2008 uy 0engur|n|---|||||txtccrBlue Ocean Strategy for small and mid-sized companies in Germany[electronic resource] development of a consulting approach /Carsten SiegemundHamburg Diplom.de20081 online resource (85 p.)Title from cover.3-8366-6477-1 Includes bibliographical references.Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV AppendicesWhy does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' MarketingGermanyElectronic books.Marketing658.46658.8/02Siegemund Carsten984681MiAaPQMiAaPQMiAaPQBOOK9910459517103321Blue Ocean Strategy for small and mid-sized companies in Germany2250135UNINA