02662nam 2200637 a 450 991045948730332120200520144314.01-118-08053-X1-282-81748-597866128174890-470-94021-2(CKB)2670000000048560(EBL)589042(OCoLC)670430540(SSID)ssj0000431585(PQKBManifestationID)12167034(PQKBTitleCode)TC0000431585(PQKBWorkID)10475861(PQKB)10895557(MiAaPQ)EBC589042(CaSebORM)9780470641644(Au-PeEL)EBL589042(CaPaEBR)ebr10419367(CaONFJC)MIL281748(EXLCZ)99267000000004856020100713d2010 uy 0engur|n|---|||||txtccrYour Google game plan for success[electronic resource] increasing your web presence with Google AdWords, Analytics, and Website Optimizer /Joe Teixeira1st editionIndianapolis, Ind. Wiley20101 online resource (459 p.)Includes index.0-470-64164-9 pt. 1. Getting started -- pt. 2. Google AdWords -- pt. 3. Google Analytics -- pt. 4. Google Website Optimizer -- pt. 5. Executing your game plan -- pt. 6. Wrapping it up.Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer-and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to aInternet marketingWeb usage miningComputer programsInternet usersStatisticsData processingElectronic books.Internet marketing.Web usage miningComputer programs.Internet usersStatisticsData processing.025.042/52658.87202854678Teixeira Joe848504MiAaPQMiAaPQMiAaPQBOOK9910459487303321Your Google game plan for success2051618UNINA