02932nam 2200649 a 450 991045939460332120200520144314.03-8366-0825-1(CKB)2670000000061426(EBL)616843(OCoLC)694343315(SSID)ssj0000490263(PQKBManifestationID)11344447(PQKBTitleCode)TC0000490263(PQKBWorkID)10467626(PQKB)10643337(SSID)ssj0000824870(PQKBManifestationID)11457264(PQKBTitleCode)TC0000824870(PQKBWorkID)10791882(PQKB)21520078(MiAaPQ)EBC616843(WaSeSS)Ind00048924(Au-PeEL)EBL616843(CaPaEBR)ebr10482678(EXLCZ)99267000000006142620110803d2008 uy 0engur|||||||||||txtccrReputation management in small and medium-sized enterprises[electronic resource] analysis and evaluation of the use of reputation management : a survey of small and medium-sized enterprises in Germany /Robert BurkhardtHamburg Diplomica Verlag20081 online resource (108 p.)MA-Thesis / MasterarbeitCover title.3-8366-5825-9 Includes bibliographical references.Reputation Management in Small and Medium-sized Enterprises; Abstract; Preface; Table of contents; List of figures; List of tables; Abbreviations; Glossary; 1 Introduction; 2 Basic principles of Reputation Management; 3 Reputation Management in organisations; 4 Reputation Management survey; 5 Conclusions and recommendations; 6 Outlook; BibliographyHauptbeschreibung""It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, you'll do things differently."" (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen - what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these ""five minutes"" to ruin their reputation. They are perceived in close contact with environmBusiness ethicsConsumer confidenceSmall businessElectronic books.Business ethics.Consumer confidence.Small business.658.022Burkhardt Robert495788MiAaPQMiAaPQMiAaPQBOOK9910459394603321Reputation management in small and medium-sized enterprises2181348UNINA