02622nam 2200565 a 450 991045933730332120200520144314.01-282-80180-597866128018081-4416-6151-493-5043-432-6600-00-2724-9(CKB)2670000000047902(EBL)588264(OCoLC)700919099(SSID)ssj0000673336(PQKBManifestationID)11424699(PQKBTitleCode)TC0000673336(PQKBWorkID)10643357(PQKB)10801368(MiAaPQ)EBC588264(Au-PeEL)EBL588264(CaPaEBR)ebr10415454(EXLCZ)99267000000004790220101014d2009 uy 0engur|n|---|||||txtccrContours of retailing management[electronic resource] /S.A. ChunawallaRev. ed.Mumbai Himalaya Pub. House20091 online resource (207 p.)Description based upon print version of record.81-8318-665-3 COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILINGIndian retailing reminded one of the sweat shops run by half-educated gentlemen and ladies on meagre finance mostly raised by pawing one`s family silver or borrowing at exorbitant rates and supplemented by own savings. Goods piled and stacked up haphazardly littered these pigeonholes. The customers were separated from the goods by counter and battalion of salespeople. The whole scene has changed dramatically in the last 10-15 years. We have world-class malls housing swanky stores. The stores are run by highly educated entrepreneurs and well organised corporates. The salespersons are suave, eduRetail tradeManagementElectronic books.Retail tradeManagement.658.87Chunawalla S. A902099MiAaPQMiAaPQMiAaPQBOOK9910459337303321Contours of retailing management2254295UNINA