04820oam 2200817I 450 991045933120332120200520144314.01-315-70388-21-317-46919-41-282-55483-297866125548340-7656-2648-910.4324/9781315703886 (CKB)2670000000018406(EBL)501510(OCoLC)608691469(SSID)ssj0000419158(PQKBManifestationID)12156703(PQKBTitleCode)TC0000419158(PQKBWorkID)10381620(PQKB)10360334(MiAaPQ)EBC1900131(MiAaPQ)EBC501510(Au-PeEL)EBL1900131(CaPaEBR)ebr10373252(CaONFJC)MIL255483(OCoLC)898771500(OCoLC)958109930(Au-PeEL)EBL501510(EXLCZ)99267000000001840620180706e20152009 uy 0engur|n|---|||||txtccrHandbook of brand relationships /Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editorsLondon ;New York :Routledge,2015.1 online resource (449 p.)Advertising and Consumer Psychology"Society for consumer psychology."First published 2009 by M.E. Sharpe.0-7656-2357-9 Includes bibliographical references and indexes.Half-title; Title; Copyright; Contents; Introduction; PART I. Fundamental Issues in Brand Relationships; 1. Lessons Learned About Consumers' Relationships With Their Brands; 2. Using Relationship Norms to Understand Consumer-Brand Interactions; 3. Brand Loyalty is Not Habitual; PART II. Goals, Needs, and Motives That Foster Brand Relationships; 4. Self-Expansion Motivation and Inclusion of Brands in Self: Toward a Theory of Brand Relationships; 5. Why on Earth Do Consumers Have Relationships with Marketers: Toward Understanding the Functions of Brand Relationships6. Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in Creation of Brand Meaning; 7. When Brands are Build from Within: A Social Identity Pathway to Liking and Evaluation; 8. Group-Based Brand Relationships and Persuasion: Multiple Roles for Identification and Identification Discrepancies; PART III. Brand Meaning and Meaning Makers; 9. Collective Brand Relationships; 10. Building Brand Relationships Through Corporate Social Responsibility; 11. Ethnicity, Race, and Brand Connections; 12. Cultural Value Dimensions and Brands: Can a Global Brand Image Exist?13. Understanding Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking14. Luxury Branding; PART IV. Psychological and Behavioral Effects of Strong Brand Relationships; 15. Attitudes as a Basis for Brand Relationships: The Roles of Elaboration, Metacognition, and Bias Correction; 16. Putting Conext Effects in Context: The Construction and Retrieval as Moderated by Attitude Strength (CARMAS) Model of Evaluative Judgment; 17. The Connection-Prominence Attachment Model (CPAM): A Conceptual and Methodological Exploration of Brand Attachment18. Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things19. Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach; PART V. Conclusions and Research Directions; 20. Research Directions on Strong Brand Relationships; About the Editors and Contributors; Name Index; Subject IndexBrand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects.Advertising and Consumer PsychologyRelationship marketingBrand choiceBranding (Marketing)Customer relationsElectronic books.Relationship marketing.Brand choice.Branding (Marketing)Customer relations.658.8/27MacInnis Deborah J628365Park C. Whan931656Priester Joseph W953459Society for Consumer Psychology.MiAaPQMiAaPQMiAaPQBOOK9910459331203321Handbook of brand relationships2155643UNINA