03036oam 2200745I 450 991045930000332120200520144314.01-135-23277-61-282-59503-297866125950350-203-86555-310.4324/9780203865552 (CKB)2670000000018063(EBL)465358(OCoLC)630534113(SSID)ssj0000401930(PQKBManifestationID)11264252(PQKBTitleCode)TC0000401930(PQKBWorkID)10425807(PQKB)11517959(MiAaPQ)EBC465358(Au-PeEL)EBL465358(CaPaEBR)ebr10389402(CaONFJC)MIL259503(OCoLC)643562068(EXLCZ)99267000000001806320180706d2010 uy 0engur|n|---|||||txtccrMinority influence and innovation antecedents, processes and consequences /edited by Robin Martin and Miles HewstoneHove, East Sussex ;New York, N.Y. :Psychology Press,2010.1 online resource (425 p.)Description based upon print version of record.0-415-65017-8 1-84169-594-7 Includes bibliographical references and indexes.pt. 1. Introduction -- pt. 2. Processes and theoretical issues -- pt. 3. Factors affecting majority and minority influence -- pt. 4. Dynamic interplay between majority and minority factions -- pt. 5. Epilogue.Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulSocial influenceConformityInfluence (Psychology)Small groupsPsychological aspectsSocial groupsPsychological aspectsMinoritiesMajoritiesElectronic books.Social influence.Conformity.Influence (Psychology)Small groupsPsychological aspects.Social groupsPsychological aspects.Minorities.Majorities.303.3/2Hewstone Miles141923Martin Robin1960-973260FlBoTFGFlBoTFGBOOK9910459300003321Minority influence and innovation2214234UNINA