01887nam 2200589Ia 450 991045891810332120200520144314.087-630-9964-0(CKB)2670000000065972(SSID)ssj0001358871(PQKBManifestationID)11736740(PQKBTitleCode)TC0001358871(PQKBWorkID)11299401(PQKB)11626075(SSID)ssj0000645299(PQKBManifestationID)11463630(PQKBTitleCode)TC0000645299(PQKBWorkID)10681753(PQKB)11771559(MiAaPQ)EBC3400778(Au-PeEL)EBL3400778(CaPaEBR)ebr10465534(OCoLC)923360808(EXLCZ)99267000000006597220060215d2005 uy 0engurcn|||||||||txtccrCorporate branding[electronic resource] purpose/people/process : towards the second wave of corporate branding /edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba1. ed.K©ıge, Denmark ;Herndon, VA Copenhagen Business School Press2005252 p. illBibliographic Level Mode of Issuance: Monograph87-630-0140-3 Includes bibliographical references (p. 233-252).Brand name productsManagementCorporate imageElectronic books.Brand name productsManagement.Corporate image.Schultz Majken898881Yun Mi Antorini898882Csaba Fabian F898883MiAaPQMiAaPQMiAaPQBOOK9910458918103321Corporate branding2008275UNINA