02565nam 2200613 a 450 991045888500332120200520144314.00-12-404694-0(CKB)2660000000011149(EBL)1249219(OCoLC)851153798(SSID)ssj0001137381(PQKBManifestationID)11622019(PQKBTitleCode)TC0001137381(PQKBWorkID)11119117(PQKB)11483099(MiAaPQ)EBC1249219(CaSebORM)9780124046191(PPN)176633340(Au-PeEL)EBL1249219(CaPaEBR)ebr10726033(CaONFJC)MIL501347(EXLCZ)99266000000001114920130503d2013 uy 0engur|n|---|||||txtccrPractical web analytics for user experience[electronic resource] how analytics can help you understand your users /Michael Beasley1st editionAmsterdam Morgan Kaufmann, an imprint of Elsevier20131 online resource (251 p.)Description based upon print version of record.0-12-404619-3 Includes bibliographical references and index.pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habWeb usage miningInternet usersAttitudesWeb site developmentElectronic books.Web usage mining.Internet usersAttitudes.Web site development.006.3Beasley Michael1980-903516MiAaPQMiAaPQMiAaPQBOOK9910458885003321Practical web analytics for user experience2019794UNINA