03246oam 2200709I 450 991045888430332120210831224416.01-136-99739-31-136-99740-71-282-58974-197866125897440-203-85541-810.4324/9780203855416(CKB)2670000000018777(EBL)517101(OCoLC)630539297(SSID)ssj0000402410(PQKBManifestationID)11262691(PQKBTitleCode)TC0000402410(PQKBWorkID)10426811(PQKB)11361320(MiAaPQ)EBC517101(Au-PeEL)EBL517101(CaPaEBR)ebr10389427(CaONFJC)MIL258974(OCoLC)646494933(EXLCZ)99267000000001877720180706d2010 uy 0engur|n|---|||||txtccrSustainable marketing of cultural and heritage tourism /Deepak [i.e. Deepack] ChhabraMilton Park, Abingdon, Oxon ;New York :Routledge,2010.1 online resource (253 p.)Routledge critical studies in tourism, business and managementDescription based upon print version of record.1-138-88073-6 0-415-77704-6 Includes bibliographical references (p. [203]-226) and index.Book Cover; Title; Copyright; Contents; List of Illustrations; Preface; Acknowledgments; 1 Marketing of Heritage Tourism; 2 Setting a Sustainability Stage for Heritage Tourism; 3 Strategic Sustainable Heritage Tourism Marketing Model; 4 Museums; 5 Historic House Museums; 6 Heritage Hotels and Resorts; 7 Heritage Festivals; 8 Heritage Tourism Merchandise; 9 Future of Sustainable Marketing: Contemplation and Challenges; Bibliography; IndexCultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be usedRoutledge critical studies in tourism, business and management.Heritage tourismTourismMarketingSustainable developmentCultural propertyRepatriationElectronic books.Heritage tourism.TourismMarketing.Sustainable development.Cultural propertyRepatriation.910.68/8Chhabra Deepak1963-515541MiAaPQMiAaPQMiAaPQBOOK9910458884303321Sustainable marketing of cultural and heritage tourism855022UNINA