02584nam 2200637 a 450 991045886860332120200520144314.01-64287-607-01-282-79895-2978661279895593-5044-036-91-4416-6082-8600-00-2673-0(CKB)2670000000034145(EBL)618245(OCoLC)782857626(SSID)ssj0000674883(PQKBManifestationID)11396388(PQKBTitleCode)TC0000674883(PQKBWorkID)10667908(PQKB)11163720(MiAaPQ)EBC3011109(MiAaPQ)EBC618245(Au-PeEL)EBL3011109(CaPaEBR)ebr10415128(OCoLC)923633867(Au-PeEL)EBL618245(EXLCZ)99267000000003414520101008d2009 uy 0engur|n|---|||||txtccrMarketing research[electronic resource] /Suja R. NairRev. ed.Mumbai [India] Himalaya Pub. House20091 online resource (283 p.)Description based upon print version of record.81-7866-609-X Includes bibliographical references.Includes bibliographical references and index.pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.This book on Marketing Research will take the reader through the major topics relevant to the subject starting from the Basic Concepts and Research Design, through the research process to the applications. A micro-macro approach has been used in the coverage of the various topics in this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real Indian examples. The book`s Specific Features include:.: A decision research approach.; Practical illustrations especially on discussions involvMarketing researchElectronic books.Marketing research.658.8/34Nair Suja R1036591MiAaPQMiAaPQMiAaPQBOOK9910458868603321Marketing research2457011UNINA01108nam a22002651i 450099100156515970753620040209161457.0040407s1975 it a||||||||||||||||ita b1278963x-39ule_instARCHE-076926ExLDip.to Scienze StoricheitaA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l.730.943Fritz Wotruba :Rotonda di via Besana, settembre-ottobre 1975 /[catalogo a cura di Renato Pesce, Elio Santarella]Milano :Comune, Ripartizione cultura e spettacolo,197550 p. :ill., 1 ritr. ;24 cmWotruba, FritzEsposizioni1975Santarella, ElioPesce, Renatoauthorhttp://id.loc.gov/vocabulary/relators/aut733957Wotruba, Fritz.b1278963x02-04-1416-04-04991001565159707536LE009 LA MON W 11LE009A-684 LAle009-E0.00-l- 00000.i1333453016-04-04Fritz Wotruba1447882UNISALENTOle00916-04-04ma -itait 01