03622nam 2200697 a 450 991045883740332120200520144314.01-282-84889-5978661284889693-5043-936-01-4416-7862-X(CKB)2560000000051178(EBL)588084(OCoLC)721193881(SSID)ssj0000672410(PQKBManifestationID)11931754(PQKBTitleCode)TC0000672410(PQKBWorkID)10634014(PQKB)10624525(SSID)ssj0001410048(PQKBManifestationID)11900196(PQKBTitleCode)TC0001410048(PQKBWorkID)11359994(PQKB)11061219(SSID)ssj0000672409(PQKBManifestationID)11384704(PQKBTitleCode)TC0000672409(PQKBWorkID)10635517(PQKB)11221241(MiAaPQ)EBC588084(Au-PeEL)EBL588084(CaPaEBR)ebr10416380(EXLCZ)99256000000005117820110218d2010 uy 0engurcn|||||||||txtccrEncyclopaedia of mass mediaVol. I[electronic resource] /edited by M.A. KhanMumbai [India] Himalaya Books Pvt. Ltd.20101 online resource (1065 p.)Encyclopaedia of mass mediaIncludes index.93-5024-523-X Includes bibliographical references (p. [351]-362).Vol 1 COVER; Contents; Introduction; Historical Background; Fast Progress; Role in Revolution; Freedom Movement; Nationalists in Polity; Advocates of Freedom; Liberty and Obligations; Champions of Nationalism; The Great Pioneer; Double Effect; Newspapers after Independence; Rising to Occasion; Various Dimensions; New Trends; Future View; Apex Office; Press Council's Role; Bibliography; Vol 2 COVER; Contents; Genesis of News; Theory of News; Making News; Presentation of News; Progress of News; Communicating News; Importance of News; Methods of Writing; Writing with Creativity; Feature WritingWriting for MagazinesPurposeful Writing; Formal Presentation; Printing Technology; Process of Printing; Bibliography; Vol 3 COVER; Contents; Revolution in Information; Development of Electronic Media; Growth and Progress; Technological Progress; Technological Importance; Functional Technology; Role of Internet; Functioning of Television; Method of Telecasting; Role of Television; Radio Broadcasts; Importance of Celluloid; BibliographyIn modern times, Mass Media is one of the most vital sectors in any society or economy. Mass media can be used for various purposes, like `advocacy1 for both business and social concerns. Enrichment and education - traditionally through performances like acting, music, and sports along with reading and Public Service announcements. Another aspect of Mass Media is mainstream media, which implies ability to transmit tacit knowledge,with a bias - political or otherwise, - towards favouring a certain individual outcome or resolution of an event. This view of central media can be contrasted with laMass mediaEncyclopediasElectronic books.Mass media302.2303Khan M. A991538MiAaPQMiAaPQMiAaPQBOOK9910458837403321Encyclopaedia of mass media2269224UNINA