01822nam 2200613 a 450 991045868830332120200520144314.01-282-78819-197866127881920-299-15253-7(CKB)2560000000050166(OCoLC)669499136(CaPaEBR)ebrary10415790(SSID)ssj0000418946(PQKBManifestationID)11313473(PQKBTitleCode)TC0000418946(PQKBWorkID)10377561(PQKB)10480036(MiAaPQ)EBC3445101(OCoLC)835456421(MdBmJHUP)muse12108(Au-PeEL)EBL3445101(CaPaEBR)ebr10415790(EXLCZ)99256000000005016619960410d1996 uy 0engurcn|||||||||txtccrThe great American blow-up[electronic resource] puffery in advertising and selling /Ivan L. PrestonRev. ed.Madison, Wis. University of Wisconsin Pressc19961 online resource (252 p.) Bibliographic Level Mode of Issuance: Monograph0-299-15254-5 0-299-15250-2 Includes bibliographical references (p. 197-227) and index.AdvertisingUnited StatesSellingAdvertising lawsUnited StatesElectronic books.AdvertisingSelling.Advertising laws659.1Preston Ivan L.1931-893611MiAaPQMiAaPQMiAaPQBOOK9910458688303321The great American blow-up1996157UNINA