03155nam 2200649 a 450 991045861080332120200520144314.01-118-38107-61-281-20426-997866112042660-470-28802-7(CKB)1000000000399840(EBL)331661(OCoLC)646742289(SSID)ssj0000239978(PQKBManifestationID)11186222(PQKBTitleCode)TC0000239978(PQKBWorkID)10252181(PQKB)10469068(MiAaPQ)EBC331661(Au-PeEL)EBL331661(CaPaEBR)ebr10225431(CaONFJC)MIL120426(EXLCZ)99100000000039984020071102d2008 uy 0engurcn|||||||||txtccrRules to break and laws to follow[electronic resource] how your business can beat the crisis of short-termism /Don Peppers, Martha RogersHoboken, N.J. John Wiley & Sonsc20081 online resource (317 p.)Microsoft executive leadership seriesSeries statement from jacket.1-119-09080-6 0-470-22754-0 Includes bibliographical references (p. 257-283) and index.Rules to Break and Laws to Follow; Contents; Chapter 1: False Assumptions; Chapter 2: "Value" Is the New "Profit"; Chapter 3: Customers Are a Scarce Resource; Chapter 4: In the Long Term, the Good Guys Really Do Win; Chapter 5: Increasing the Value of Your Business; Chapter 6: Culture Rules; Chapter 7: Capitalism Redux: Greed Is Good, But Trust Is Even Better; Chapter 8: Customers and Honeybees; Chapter 9: Oops! Mistakes Happen: Recovering Lost Trust; Chapter 10: Innovate or Die; Chapter 11: Order and Chaos; Chapter 12: The Wisdom of Dissent; Chapter 13: Engaged and EnabledChapter 14: Leaders Needed. Inquire Within Notes; References; IndexPraise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism ""A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionallyMicrosoft executive leadership series.Success in businessCustomer relationsElectronic books.Success in business.Customer relations.658.4/09Peppers Don145700Rogers Martha1952-145701MiAaPQMiAaPQMiAaPQBOOK9910458610803321Rules to break and laws to follow1938513UNINA