02166oam 2200601I 450 991045861070332120200520144314.097866103312081-134-74316-51-280-33120-80-585-45329-20-203-03366-310.4324/9780203033661 (CKB)1000000000402188(SSID)ssj0000281750(PQKBManifestationID)11207297(PQKBTitleCode)TC0000281750(PQKBWorkID)10307808(PQKB)11234253(MiAaPQ)EBC166763(Au-PeEL)EBL166763(CaPaEBR)ebr10057142(CaONFJC)MIL33120(OCoLC)560389430(OCoLC)52690405(EXLCZ)99100000000040218820180331d1997 uy 0engurcn|||||||||txtccrMarketing the museum /Fiona McLeanLondon ;New York :Routledge,1997.257 p. illBibliographic Level Mode of Issuance: Monograph0-415-10392-4 0-415-15293-3 Includes bibliographical references (p. 232-245) and index.part, Part I Issues and challenges -- chapter Introduction -- chapter 1 The museum context -- chapter 2 The marketing context -- chapter 3 The museum's environment -- chapter 4 Museums and the public -- part, Part II The practice -- chapter 5 The museum's markets -- chapter 6 The museum product -- chapter 7 Communicating the museum product -- chapter 8 Resource attraction -- chapter 9 Implementing the marketing effort -- chapter 10 Future developments for marketing the museum.MuseumsMarketingMuseumsManagementElectronic books.MuseumsMarketing.MuseumsManagement.069/.5McLean Fiona1961,981811FlBoTFGFlBoTFGBOOK9910458610703321Marketing the museum2240736UNINA