02831nam 2200637 a 450 991045834510332120200520144314.01-64287-570-81-282-79903-797866127990371-4416-7246-X(CKB)2560000000051931(EBL)3011232(SSID)ssj0000673327(PQKBManifestationID)11402598(PQKBTitleCode)TC0000673327(PQKBWorkID)10643011(PQKB)11031377(MiAaPQ)EBC3011232(MiAaPQ)EBC4953635(Au-PeEL)EBL3011232(CaPaEBR)ebr10415520(OCoLC)923633933(Au-PeEL)EBL4953635(CaONFJC)MIL279903(OCoLC)1024237051(EXLCZ)99256000000005193120101014d2009 uy 0engur|n|---|||||txtccrConsumer behaviour and marketing research[electronic resource] (text and cases) /Suja R. NairRev. ed.Mumbai [India] Himalaya Pub. House20091 online resource (835 p.)Description based upon print version of record.81-7866-782-7 Includes bibliographical references and index.pt. 1. Consumer behaviour -- pt. 2. Marketing research.PART ONE - CONSUMER BEHAVIOURINTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR CONSUMER MODELLINGPERCEPTIONLEARNINGPERSONALITYATTITUDES AND BEHAVIOUR MOTIVATION INFLUENCE OF SOCIAL CLASS GROUP DYNAMICS & CONSUMER REFERENCE GROUPS CONSUMER DECISION MAKING PROCESSCONSUMER AND THE COMMUNICATION PROCESS CONSUMER SATISFACTION CONSUMER AND RELATIONSHIP MARKETING MARKET SEGMENTATION CONSUMERISM INDUSTRIAL/ORGANISATlONAL BUYING BEHAVIOUR CUSTOMER AND MARKETING OF SERVICESCASESCASE STUDIESPART TWO - MARKETING RESEARCHINTRODUCTION TO MARKETING RESFARCHBASIC CONCEPTS AND RESFARCH DESIGNSOURCES AND COLLECTION OF MARKET INFORMATIONPRIMARY DATA COLLECTIONSECONDARY SOURCES OF DATA COLLECTIONTHE RESFARCH PROCESS ANALYSIS OF DATA AND ATTITUDE MEASUREMENT MEASUREMENT OF DIFFERENCES AND ASSOCIATIONS THE MARKETING INFORMATION SYSTEM INTERNET MARKETING RESEARCH VIEW OF THE TRADITIONAL APPLICATIONS CURRENT AND EMERGING APPLICATIONS OF MARKETING RESFARCH.Consumer behaviorMarketing researchElectronic books.Consumer behavior.Marketing research.658.8342Nair Suja R1036591MiAaPQMiAaPQMiAaPQBOOK9910458345103321Consumer behaviour and marketing research2465778UNINA