03072nam 2200709 450 991045825880332120200520144314.01-4462-8006-31-282-62304-497866126230420-85702-622-4(CKB)2560000000011425(EBL)537805(OCoLC)638860798(SSID)ssj0000434209(PQKBManifestationID)12191985(PQKBTitleCode)TC0000434209(PQKBWorkID)10396350(PQKB)10580689(SSID)ssj0000413627(PQKBManifestationID)12153441(PQKBTitleCode)TC0000413627(PQKBWorkID)10383763(PQKB)11677774(MiAaPQ)EBC537805(OCoLC)1007860912(StDuBDS)EDZ0000165701(Au-PeEL)EBL537805(CaPaEBR)ebr10392759(CaONFJC)MIL262304(EXLCZ)99256000000001142520130912d1997 fy 0engur|n|---|||||txtccrCases in marketing /edited by Hanne Hartvig-LarsenLondon :SAGE,1997.1 online resource (218 p.)European management seriesDescription based upon print version of record.0-7619-5569-0 0-7619-5570-4 Includes bibliographical references.Cover; Table of Contents; Introduction; 1 - Illy in Germany: Renewal of Distribution Agreements; 2 - Norsk Hydro Fertilizers in the United States: Entering a Highly Competitive Market; 3 - MediaMarkt: The Price-Active Market Entry into Switzerland; 4 - Mobile Telephone Network Operators: Adapting to Rapid Changes in the Market; 5 - WILO GmbH: Dealing with a Subsidiary in Crisis; 6 - Collective de l'Or: Evaluating an Advertising Campaign; 7 - Honeywell in St Petersburg: Establishing a Strategy for an Undefined Market; 8 - International Tourism Marketing: A Multifactor Portfolio Model9 - Guardian Properties: The Management of a Local and an International Shopping Centre10 - Godiva Europe: The Standardization Versus Customization Dilemma; 11 - Saatchi & Saatchi Worldwide: Does a Global Marketing Concept Make Sense?These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.European management series.MarketingEuropeCase studiesMarketing researchEuropeElectronic books.MarketingMarketing research658.8Larsen Hanne Hartvig1945-StDuBDSStDuBDSBOOK9910458258803321Cases in marketing2483629UNINA