02431nam 2200577 a 450 991045816600332120200520144314.0981-4346-16-0(CKB)2560000000055102(EBL)677969(OCoLC)702117528(SSID)ssj0000467378(PQKBManifestationID)11288723(PQKBTitleCode)TC0000467378(PQKBWorkID)10489927(PQKB)10437392(MiAaPQ)EBC677969(PPN)170246167(Au-PeEL)EBL677969(CaPaEBR)ebr10440576(EXLCZ)99256000000005510220110203d2010 uy 0engur|n|---|||||txtccrBrand America[electronic resource] the making, unmaking and remaking of the greatest national image of all time /Simon Anholt and Jeremy HildrethLondon Marshall Cavendish Business20101 online resource (201 p.)Great Brand StoriesDescription based upon print version of record.1-905736-56-8 Includes bibliographical references.Cover; 1 Let Freedom and Cash Registers Ring: America as a Brand; 2 Brand of the Free: Launching Brand America; 3 Persuade or Perish: Brandishing Brand America; 4 To Know Us is to Love Us: The Guerilla Marketing of Brand America; 5 Arches Abroad: Privatizing Brand America; 6 Losing the Knack: Brand America in Decline; 7 Just Do It: An Open Letter to President Obama on Rejuvenating Brand America; endnotes; bibliographyCountries are among the most powerful brands on the global marketplace. Love it or loath it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes.Great Brand StoriesNational characteristicsUnited StatesForeign public opinionElectronic books.National characteristics.658.8270973Anholt Simon437576Hildreth Jeremy738329MiAaPQMiAaPQMiAaPQBOOK9910458166003321Brand America1462327UNINA