01218nam0 2200277 i 450 SUN000054320111004110450.53388-13-22302-120020610d2000 |0itac50 baitaIT|||| |||||Profili del diritto delle obbligazioniinteressi legali e convenzionali, euro, divieto d'anatocismo, mutuo e tasso usuraio, compensazione, cessione di credito in garanzia, mandato all'incasso, swap, sponsorizzazione, ricevute bancarieBruno InzitariPadovaCedam2000XVI, 766 p.24 cm.ObbligazioniLegislazioneFISUNC000369PadovaSUNL000007346.45092221Inzitari, BrunoSUNV000420230321CEDAMSUNV005537650ITSOL20181109RICASUN0000543UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00 CONS XV.Ee.1 00 17300 UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA17300CONS XV.Ee.1paProfili del diritto delle obbligazioni281127UNICAMPANIA02028nam 2200589 450 991045385640332120200520144314.01-61168-599-0(CKB)2550000001248349(EBL)1524251(SSID)ssj0001133147(PQKBManifestationID)11744383(PQKBTitleCode)TC0001133147(PQKBWorkID)11156676(PQKB)11760749(MiAaPQ)EBC1524251(OCoLC)877907910(MdBmJHUP)muse33209(Au-PeEL)EBL1524251(CaPaEBR)ebr10875977(CaONFJC)MIL582741(OCoLC)873137617(EXLCZ)99255000000124834920140614h20142014 uy 0engur|n|---|||||txtccrVictura the Kennedys, a sailboat, and the sea /James W. Graham ; designed by Eric M. BrooksLebanon, New Hampshire :ForeEdge,2014.©20141 online resource (293 p.)Includes index.1-61168-411-0 1-306-51490-8 Includes bibliographical references and index.Cover; Title Page; Contents; Book I: Christenings; 1 | Metaphor for Life; 2 | Bred to Win; 3 | At Once Rivalrous and Loyal; 4 | Chemistry; 5 | War and Destiny; Book II: Changing Course; 6 | Jack; Illustrations; 7 | The Presidency; 8 | Bobby and Ethel; 9 | Eunice; 10 | Ted; 11 | Passages; Afterword; Acknowledgments; Notes; IndexHow one small sailboat taught the Kennedys about life, family, leadership, and winningSailingElectronic books.Sailing.973.9220922Graham James W.639051Brooks Eric M.MiAaPQMiAaPQMiAaPQBOOK9910453856403321Victura2473256UNINA05219nam 22006494a 450 991045814500332120200520144314.01-281-12846-597866111284630-8144-2980-7(CKB)1000000000366068(CtWfDGI)bkb00016088(SSID)ssj0000073849(PQKBManifestationID)11118674(PQKBTitleCode)TC0000073849(PQKBWorkID)10117615(PQKB)10611102(MiAaPQ)EBC3001856(CaSebORM)9780814473900(Au-PeEL)EBL3001856(CaPaEBR)ebr10196198(CaONFJC)MIL112846(OCoLC)815543561(EXLCZ)99100000000036606820060324d2006 uy 0engurzn||||||txtccrBoom[electronic resource] marketing to the ultimate power consumer--the baby boomer woman /Mary Brown and Carol Orsborn ; foreword by Paco UnderhillNew York American Management Associationc2006xviii, 238 p. illTitle from title screen.0-8144-7390-3 Includes bibliographical references (p. 225-228) and index.Introduction:She's the emerging power consumer --She's the sweet spot: the new demographic of choice.On marketing to technology optimists /Rose Rodd --On marketing to baby boomer women in Canada /Anne-Marie Caron --On baby boomer women and experimentation /Jan DeLyser --On forging an emotional connection with her /Kate Quinn --On recognizing her as a driving force in the markeplace /Amy Marentic --She's complex: why there's no such thing as "the" baby boomer woman.On appealing to her values /Joanne Sachse Mogren --On getting nostalgia right /Cindy Marshall --On the difference between marketing to men and to women /Caleb Mason --On why not to just shrink it and pink it /Fran Philip --On marketing to distinctions /Pepper Miller --On marketing to Hispanic baby boomer women /Isabel Valdés --She's her stage, not her age: leveraging her life transitions.On playing financial catch up /Lisa Caputo --On marketing to all her life stages /Wlliam D. Novelli --On high technology marketing to women /Gina Clark --On the power of creating brand personas /Claire Spofford --She's motivated: the 3-D view of her.On appealing to her psyche /Michael Bohn --On embracing both her demographic and psychographic drivers /Grant J. Schneider --On aspiring at midlife /Peggy Northrop, Brenda Saget Darling --On banking on women-owned businesses /Maria C. Coyne --On her quest for a free spirit /Federico Musi --She's in the driver's seat: she'll problem-solve her own way through the marketplace.On getting to the heart of the matter /Joe Teno --On focusing on the "why" vs. the "how" /Heidi Baker, Eden Jarrin --On the personal shopper approach to technology /Melissa McVicker --On paying attention to details /Kathy Moyer Dragon --On business "plus" /Anne Kelly --She's changing channels: shaping the new brandscape.On harnessing the power of women's solidarity /Adam Hicks --On real women selling to real women /Yvonne Saliba Pendleton --On referential not deferential marketing /Deborah Natansohn --On delivering beyond expectations /Rick Lovett --On staying relevant for the boomer woman /Ed Kinney --She's waiting: the marketer's call to action.On redressing the misconceptions /Dorothy Dowling --On getting past emotional bias /Christopher W. Bradley --On moving beyond the Holy Grail /Ira Mayer --On the evolution of marketing to the baby boomer woman /Lori Bitter.With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and moreWomen consumersConsumer behaviorMarketingBaby boom generationElectronic books.Women consumers.Consumer behavior.Marketing.Baby boom generation.658.8/34082Brown Mary1959-945040Orsborn Carol945041MiAaPQMiAaPQMiAaPQBOOK9910458145003321Boom2133460UNINA