02498oam 2200661I 450 991045812140332120200520144314.01-283-58558-897866138980360-08-051756-01-136-01354-710.4324/9780080517568 (CKB)1000000000380749(EBL)1016148(OCoLC)810077891(SSID)ssj0000739353(PQKBManifestationID)12368519(PQKBTitleCode)TC0000739353(PQKBWorkID)10687306(PQKB)10783836(OCoLC)811406395(MiAaPQ)EBC1016148(Au-PeEL)EBL1016148(CaPaEBR)ebr10596393(CaONFJC)MIL389803(EXLCZ)99100000000038074920180706e20112001 uy 0engur|n|---|||||txtccrThe springboard how storytelling ignites action in knowledge-era organizations /Stephen DenningOxon [England] :Routledge, an imprint of Taylor & Francis,2011.1 online resource (247 p.)Knowledge managementFirst published by Butterworth-Heinemann in 2001.1-138-13162-8 0-7506-7355-9 Includes bibliographical references.pt. 1. Practice -- pt. 2. Understanding -- pt. 3. Catalysis.The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (""springboard"" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsiveCommunication in organizationsStorytellingElectronic books.Communication in organizations.Storytelling.658.4/52658.4038658.452Denning Stephen.853263MiAaPQMiAaPQMiAaPQBOOK9910458121403321The springboard1926819UNINA