02577nam 2200649 a 450 991045807930332120200520144314.01-64287-632-11-282-81261-097866128126131-4416-7847-6(CKB)2560000000051573(EBL)3011370(SSID)ssj0000674119(PQKBManifestationID)11405942(PQKBTitleCode)TC0000674119(PQKBWorkID)10664746(PQKB)10602218(MiAaPQ)EBC3011370(MiAaPQ)EBC4953460(PPN)157784630(Au-PeEL)EBL3011370(CaPaEBR)ebr10416031(OCoLC)923634215(Au-PeEL)EBL4953460(CaONFJC)MIL281261(OCoLC)1027193936(EXLCZ)99256000000005157320101004d2010 uy 0engur|n|---|||||txtccrServices management[electronic resource] /H.R. Appannaiah ... [et al.]Rev. ed.Mumbai [India] Himalaya Pub. House20101 online resource (283 p.)Description based upon print version of record.93-5024-393-8 Includes bibliographical references.Cover -- Contents -- Chapter 1 : Services Management- An Overview -- Chapter 2 :Services Classification -- Chapter 3 :Marketing Mix Of Services -- Chapter 4 : Customer Relationship Management In Services -- Chapter 5 :Planning And Managing Service Delivery -- Chapter 6 :Tourism Management -- Chapter 7 :Travel Services -- Chapter 8 :Health Care Services -- Chapter 9 :Hotel Industry.Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERVICESChapter 9. HOTEL INDUSTRY.Service industriesManagementHospitality industryManagementElectronic books.Service industriesManagement.Hospitality industryManagement.338.4068Appannaiah H. R958696MiAaPQMiAaPQMiAaPQBOOK9910458079303321Services management2483876UNINA