03435nam 2200733 a 450 991045805710332120200520144314.01-283-37638-597866133763810-309-21920-5(CKB)2550000000075497(EBL)3378913(SSID)ssj0000571404(PQKBManifestationID)11380643(PQKBTitleCode)TC0000571404(PQKBWorkID)10619233(PQKB)10746107(MiAaPQ)EBC3378913(Au-PeEL)EBL3378913(CaPaEBR)ebr10520723(CaONFJC)MIL337638(OCoLC)923284828(EXLCZ)99255000000007549720111213d2011 uy 0engurcn|||||||||txtccrUpdating the USDA national breastfeeding campaign[electronic resource] workshop summary /Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Institute of Medicine of the National AcademiesWashington, D.C. National Academies Pressc20111 online resource (124 p.)"Food and Nutrition Board."0-309-21919-1 Includes bibliographical references.Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks.Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future--source other than the Library of Congress.BreastfeedingUnited StatesCongressesBreastfeedingEconomic aspectsUnited StatesCongressesBreastfeeding promotionUnited StatesCongressesPoor womenEducationUnited StatesCongressesInfantsNutritionCongressesHealth promotionUnited StatesCongressesNuclear facilitiesUnited StatesCongressesElectronic books.BreastfeedingBreastfeedingEconomic aspectsBreastfeeding promotionPoor womenEducationInfantsNutritionHealth promotionNuclear facilities649.330973Whitacre Paula856955Moats Sheila A856956Institute of Medicine (U.S.)Institute of Medicine (U.S.).Food and Nutrition Board.MiAaPQMiAaPQMiAaPQBOOK9910458057103321Updating the USDA national breastfeeding campaign1913749UNINA